What's In The Future For Design?.....#Medtech #Entrepreneur #Innovation #Improvement

In today's world, the old adage proves tried and true: the consumer market will adapt to a new product if you design it with them in mind.

Well this may be a thing of the past now.

What we're currently experiencing in the world today, is a hyper release of products being brought to the market with many exceptional functions, but with no life-cycle management. While this reaction is currently strong through the market, it begs to say "Well if we're always cutting edge, then what would be next?"  

That question can be answered one of two ways.

The first, the gap analysis in understanding where we actually are in relation to what is deemed as cutting edge, would begin to break down in a few factors:

  1. What is the exponential value that is currently created or being created?
  2. If the design market is changing ever so rapidly, how are we reacting to ensure the technology catches up to the end stage?
  3. Do we need to change our strategy from a reactive response from the market to a proactive one?

The second, how have we normally gauged what we deemed to be top of the line?

What we actually know, that is a constant, is the complexity the market shift has become with changing requirements, forces, needs, and technology applications that are now being marketed.

To dive a little deeper into the first focus, gap analyzing, there's examples that can be used to demonstrate this value. In the world of Apple, with the initial release of the very first iPhone so many years ago, they have created a product that has exponentially changed the market drastically. The iPhone has become the staple in which the world now refers to as a "smartphone".  Prior to the release of this remarkable device, the landscape for phone tech became very crowded in the sense of incorporating more and more gains per consumer feedback.  This lead to devices such as the Blackberry, Motorola Razr, T-Mobile Sidekick and countless others.

What the company, Apple, has done prior to this release is understood the value that stood currently and graphed out the iterative futures of many of their product lines, and came up short. Sometimes a wall in your way can help you side-step to a better path.  With lessons learned in hand, the future for transforming the landscape began.  Countless design phases, testing, milestones, features later became the novel approach for transforming for the future.  The idea, to take the ideas and technology of 10 years from now, to introduce into the current design phases by piece mealing.

In addition to gap analyzing, diving a little deeper into the second topic, proactive gauging, you have to actually look at the root cause that has stymied organizations before.  Cognitive Dissonance.

Remember, that the person who always initiates a novel product development project is essentially the project owner....

....and if the project owner has set the pathway for the product to "one-up" the competition, then this only proves his gauge was the company in relatively the same space he occupies.  This is imperative to understanding whether you're tactic is geared toward being competitive and being innovative.

Reginald Swift