Great work in life science research does not always lead to better healthcare, often because of a lack of understanding the market. The quality of market research, similar to the quality of laboratory research, hinges on asking the best questions and carefully evaluating the answers.

Market research helps you learn about your customers (patients, doctors, hospitals), your competitors, and potential barriers to entry. This research is necessary to reduce real and perceived business risks associated with your invention, helps uncover new trends or problems in the current market, and identifies opportunities for revenue.